This post was originally posted HERE on May 26, 2015
I found Halle on one of my many Instagram sessions. These mostly consist of me clicking on everything that looks interesting on Instagram! Halle’s images have beautiful floral arrangements and flower crowns…what’s not to love about that!? So, I reached out to her and she happily agreed to do an interview for the blog! So without further ado, I introduce to you, Halle Frey of Flower & Fringe!
1. Tell us a little about yourself.
My Name is Halle Frey I was born and raised in Erie, PA. Took a big leap of faith and moved to WPB, Fl to attend college at Palm Beach Atlantic University. Did not know a soul here but as soon as I planted my feet I realized I was in the right place. Graduated in 2005 with a degree in Marketing and have been pursuing different dreams since. After many moves to different states and many many different jobs I am now calling West Palm home again.
I have a cute pup named Daisy Mae, which she came with her name. I thought it was appropriate since I love flowers. She’s a sweet rescue dog and looks like a mini golden retriever. No kids yet but a very handsome boyfriend, Matt, who I adore.
2. When did you start the Flower & Fringe brand and what are the services you offer?
Flower & Fringe has been a dream of mine since I was younger. My Aunt Karen had a flower shop when I was growing up in PA and she taught me everything I know. She’s crazy talented with flowers. It has always been a love of mine, one that I never thought I would really make into a business of my own. I started F&F a year and a half ago. I was just testing the waters for the first year, only doing it part-time. As of April 2015 I have decided to go full force with my business and now have a flower workshop located in Uptown Art’s West Palm Beach location. The focus for F&F is to create a unique floral experience for small intimate events, holiday gatherings and weddings. We also offer floral design workshops and the occasional whimsical bouquet to go. Attention to detail is very important with each bouquet, centerpiece or flower crown keeping to its organic look.
Right now the F&F crew is just me with the occasional help of a willing friend or family member. My parents have been a huge support through this whole process.
4. What do you find most challenging about running your own business? What is the most rewarding thing about running your company?
Well as most business owners know there are good days and bad days, ups and downs. With owning my own business the thing I appreciate the most is being able to be creative and build something from the ground up. It has challenged me and grown me but you never know if you can accomplish something unless you try.
My superheros have always been both of my parents. I have seen my own father run his business and go through the highs and lows of it all, always supporting his family and being steadfast through different stages of life. My mom because she just graduated from college with a degree in Occupational Therapy Assistant. I don’t know how she did it but she did and it is a great reminder that its never too late.
6. Where can we find Flower & Fringe online?
Thank you for sharing with us, Halle! We love hearing about women business owners in area! I really want to have one of your Private Flower Parties…flower crowns for everyone! Who’s with me??
Palm Beach County has many small businesses that make living here great! If you’d like to know more info on how you can move to our area, contact me! Myself and the rest of the Sean Underwood Real Estate Team would LOVE to help you find the perfect home!
Thanks for reading the blog, friends!! Let me know how you like the interviews and if you have any suggestions on who to interview next, please feel free to nominate them!