Meet Alexandra Gioia – Maker

This post was originally posted HERE on June 9, 2015

I have had a crush on all things druzy for quite sometime now. Druzy jewelry is some of my favorite baubles that I own. It’s just so pretty! Enter Alexandra, designer extraordinaire! She makes the loveliest pieces and I basically want them all! I contacted her recently to do an interview and was so excited when she agreed! Just be warned, after you read this and see the photos, you’re going to “need” a few of her pieces!


1. Tell us a little about yourself.

Hi! I’m Alexandra but you can call me Allie, everyone has since Preschool. I was born and raised in Miami but have called Jupiter, FL home for the past 15 years. The laid back lifestyle is much more me and feel so lucky to pass by the Jupiter Lighthouse everyday on my way home!
2. When did you start the Alexandra Gioia brand?
I have been designing jewelry for a year and a half and it has quickly become a passion of mine. Not only do I love designing but I love the marketing side of it too. I have connected with so many talented, like minded people through social media platforms like Instagram.
3. Who makes up the Alexandra Gioia crew?
I design, create, shoot and market the line but I do have the occasional help from my very supportive husband. I’m constantly asking him to take pictures of my bracelets like this, with that background, with this outfit. He’s a good sport 98% of the time.

4. What do you find most challenging about running your own business?
It’s most definitely a challenge. I work full-time so I play jewelry designer by morning, night and weekends. It’s really a dream so I can’t complain.
5. What is the most rewarding thing about running your company?
Coming across photos of girls wearing my jewelry is insane! I love seeing how others style my pieces. They inspire me to accessorize in ways I hadn’t thought of. Also, hearing stories of why customers are buying a particular piece is really special. It’s made me want to buy more “just because” gifts for others like my customers do.
6. What do you do on your days off?
My husband and I bought the fixer upper of our neighborhood so it seems our second home is Home Depot as of late. When we’re not renovating I do enjoy relaxing on the beach (with spf 75+) and trying out new local restaurants. Our friends refer to us as the “food snobs”. Pretty sure that’s not a compliment. Ha!
7. How do you juggle work & family?
My family is so special to me and I’m lucky enough to have them nearby so I always try to make time for them.
8. Who is your favorite Superhero and why?
Wonder Woman because of her great taste in accessories. Those gold cuffs are on point!

10. Is there anything else you would like is to know? Upcoming events, etc.
The pronunciation of my middle name is tricky, Gioia. Like Joy-uh. With no boys in the family to carry on the Gioia name, I decided I would with the launch of my line. It’s really fun hearing the variety of ways people say it.

Stop by and say hello at Floridian Social’s Maker Meet
Wednesday, June 17 | 6-7pm | Social House | Lake Worth

Thank you for sharing with us, Alexandra! We love hearing about women business owners in area!

Jupiter,Florida has many small businesses that make living here great! If you’d like to know more info on how you can move to our area, contact me! Myself and the rest of the Sean Underwood Real Estate Team would LOVE to help you find the perfect home!

Thanks for reading the blog, friends!! Let me know how you like the interviews and if you have any suggestions on who to interview next, please feel free to nominate them!

Cheers, Nicole

Leave a Reply

Your email address will not be published. Required fields are marked *